A
-
Ability to manage
The Role And Ability Of Managers In Tax Avoidance And Corporate Profitability [Volume 1, Issue 5, 2020, Pages 64-80]
-
Advertising
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Agile marketing
An overview of agile marketing and its application [Volume 1, Issue 5, 2020, Pages 81-93]
-
Altruism
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
-
Attitude towards energy label
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Awareness of social sustainability
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
-
Awareness of the environment
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
B
-
Black Pomegranate Fruit
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Brand community integration
The Impact of Brand Community Integration on Brand Community Commitment with the Role of Brand Community Participation (Case Study: Hamedan Family Market Chain Store) [Volume 1, Issue 2, 2020, Pages 77-102]
-
Brand equity
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Brand equity
Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
-
Brand participation
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Brand Relationship
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Brand Trust
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Burnout
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
C
-
Capital increase
Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
-
Cash Flow
Investigating The Types Of Capital Increase With A Review Approach (Study Of Companies Listed On The Tehran Stock Exchange) [Volume 1, Issue 6, 2020, Pages 179-189]
-
Cognitive conflict
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Collaborative brand development
Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj) [Volume 1, Issue 3, 2020, Pages 1-14]
-
Company performance
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Comprehensive Browse
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Consumer Behavior
An Approach To (Internal) Consumer Market Analysis And Buyer Behavior [Volume 1, Issue 5, 2020, Pages 94-109]
-
Corporate Governance
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Corporate Social Responsibility
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Covid-19 Disease
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
-
Customer Loyalty
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Customer Loyalty
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
-
Customer Satisfaction
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Customer Satisfaction
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Customer trust
Investigating the effect of customer-based brand equity on customer loyalty by considering the mediating role of customer satisfaction and trust
(Case study: Bank Mellat ATM customers in Tehran) [Volume 1, Issue 1, 2020, Pages 1-27]
-
Cyberspace
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
D
-
Destination brand
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Dimensions
Comprehensive review of black pomegranate fruit and its various dimensions with commercial and therapeutic [Volume 1, Issue 5, 2020, Pages 119-129]
-
Distributive Justice
Modulatory Assessment of Distributive Justice, Interactive Justice and Allocation Stability in the Effect of Brand Equity on Repurchase Intent (Case Study: Customers of Iran-Hamadan Car Dealerships) [Volume 1, Issue 2, 2020, Pages 57-76]
-
Distributor
Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Mediated by Purchasing Capability, Channel Management and Online Services, and Modifying Supplier, Distributor, and Customer Interaction (Case Study: Digi Kala Company) [Volume 1, Issue 3, 2020, Pages 36-58]
E
-
Effectiveness
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Effects of celebrities
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Efficiency
Corporate Governance And Its Role In Improving The Efficiency And Effectiveness Of Companies [Volume 1, Issue 6, 2020, Pages 119-131]
-
Emerging Risks
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
-
Emotional conflict
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
-
Ethical leadership
Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 1, Issue 1, 2020, Pages 28-45]
-
EU
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
-
EU sanctions
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
G
-
Green brand loyalty
The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran) [Volume 1, Issue 3, 2020, Pages 59-79]
I
-
Integrated communication
Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
-
Integrated communication
Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
-
Interaction with the brand
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
IT capabilities
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
J
-
Job Satisfaction
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
-
Job Satisfaction
Investigating the effect of emotional intelligence and spiritual intelligence on job satisfaction and turnover intention
(Case study: General Department of Economic Affairs and Finance of Tehran Province [Volume 1, Issue 4, 2020, Pages 1-27]
K
-
Knowledge Management
Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
L
-
Learning Organization
Explain the strategy of continuing human resource training in learning organizations in order to achieve competitive advantage [Volume 1, Issue 5, 2020, Pages 110-118]
-
Literary celebrities
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
M
-
Management
An Approach To Communication Management In Government Organizations In Tehran Province [Volume 1, Issue 4, 2020, Pages 63-70]
-
Managerial networking
Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
-
Marketing
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Marketing
Integrated Marketing Communications With A Review Approach [Volume 1, Issue 6, 2020, Pages 144-153]
-
Marketing
Investigating The Role Of Green Banking On Internet Services [Volume 1, Issue 6, 2020, Pages 154-163]
O
-
Organizational atmosphere
Evaluating the effect of organizational climate, perception of organizational support and job burnout on job satisfaction (Case study: Branches 5 and 6 of Tehran Social Security Organization) [Volume 1, Issue 1, 2020, Pages 49-69]
-
Organizational Culture
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
-
Organizational Performance
Investigating the mediating role of customer loyalty and information technology capabilities in the relationship between organizational culture and organizational performance (Case study: Quds Razavi Bread Company) [Volume 1, Issue 2, 2020, Pages 103-118]
P
-
Perceived Quality
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Perceived Value
Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran) [Volume 1, Issue 3, 2020, Pages 104-127]
-
Performance
Relative Management Performance And Networking: The Moderating Role Of The Environmental Context [Volume 1, Issue 5, 2020, Pages 1-21]
-
Psychological Empowerment of Manpower
Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease [Volume 1, Issue 3, 2020, Pages 15-35]
Q
-
Quality of Work Life
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
R
-
Realism
Investigating the patterns of accountability framework with market development approach
(Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
S
-
Saipa Company
Identify and evaluate the strengths and weaknesses of cyberspace on marketing and advertising Case Study (Saipa Automotive Company) [Volume 1, Issue 4, 2020, Pages 49-62]
-
Satisfaction
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
-
Satisfaction
Investigating and analyzing the impact of human resource management system processes on the brand of the organization Mediated by the competence, commitment and satisfaction of employees in the insurance industry (Case study of Alborz Social Security Insurance) [Volume 1, Issue 5, 2020, Pages 22-44]
-
Self
Literary celebrities, tourists 'relationship with the destination and brand interaction: Based on the marketing perspective, the effects of celebrities' approval [Volume 1, Issue 5, 2020, Pages 45-63]
-
Service Quality
Investigating the effect of corporate social responsibility and service quality on brand image with the mediating role of customer satisfaction (Case study: Arshid clothing store in Tehran) [Volume 1, Issue 1, 2020, Pages 112-134]
-
Social Contract
Investigating the patterns of accountability framework with market development approach
(Case study: State-owned companies in the clothing industry) [Volume 1, Issue 6, 2020, Pages 190-203]
-
Strategic Alliance
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Strategic Management
Investigating the impact of strategic alliance on improving the performance of companies [Volume 1, Issue 4, 2020, Pages 96-114]
-
Strategy
Investigating the role of adjustment strategies in companies affected by sanctions
Case study: Russia [Volume 1, Issue 4, 2020, Pages 83-95]
T
-
Trust in energy label
Investigating the effect of trust on attitudes toward home appliance energy labels with a modifying role in cognitive and emotional involvement of Emersan home appliance customers [Volume 1, Issue 4, 2020, Pages 28-48]
W
-
Walton model
Investigating The Factors Affecting The Quality Of Work Life And Its Impact On Organizational Productivity With The Walton Model
(Case Study: Islamic Azad University, Karaj Branch) [Volume 1, Issue 4, 2020, Pages 71-82]
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